Exporting and developing a brand overseas can be lucrative and exciting for a UK business, and can now be achieved at an earlier stage in your growth than in previous decades.
Though the culture, processes and regulation of new territories can present challenges along with opportunities, and identifying the right advice, funding and representation can be daunting to the time poor business.
Join us to hear and speak with our export specialists and build your knowledge of how to successfully build your brand overseas.
Who should attend?
CEO's, managing directors, finance directors, commercial directors, business strategists, business change/advisors, marketing directors/managers, brand directors/managers, exporters
What will I learn?
You will leave with an understanding of:
- How brand protection can be achieved in other territories
- What research should you do to understand the culture, opportunities and processes of the target territories, and what help can be sought
- Advice on the funding options for exporting and building your brand overseas
- An overview of some questions to begin accessing if exporting your goods, services and brand is right for your business
- Identify opportunities to take your idea and brand beyond the UK
11.00 am – 1.30 pm
11.15 Welcome and short presentations from the 3 organisations
12.15 Panel discussion and Q&A session with audience
12.45 Lunch networking with the speakers and fellow attendees
We are delighted to welcome the following experts to our panel:
Keith Stringer - kps Businesshelpline
Keith has been actively working within International Trade for almost 30 years. Originally from Birmingham, Keith has worked in senior management positions in a number of manufacturing companies, mainly within the fast- moving consumer goods sector. During this time, he worked with agents, distributors and store groups worldwide and organised and attended exhibitions from the West Coast of America to Asia and Japan.
Keith has worked with a number of small businesses to adapt and develop their UK offer to enter export markets. One of the most notable successes was to build a men’s accessories brand from North Wales from a mere concept, to be exporting to North America within 12 months, with agents on the West Coast, New York, Chicago, Florida and Texas.
Mark Runiewicz - SC Advisors Ltd
Exporting businesses need the ability to access appropriate funding alongside experienced advice, and this is an area of expertise provided by Mark and his team. During the event Mark seeks to share his insights on what funding options are available, how to access these, and how to avoid common pitfalls in export and trade finance.
Prior to starting his own consultancy, Mark had a successful career in banking ranging from leading Midland Bank’s internationaldivisionin the Midlands,to establishing TSB’s corporate international centre. He has alsoworked asan external consultantforthe Asian Development Bank,takingon projects such as restructuring the Country’s Export Promotion Bureau in Pakistan. With his extensive knowledge in international trade, Mark aims to provide the best possible advice to SMEs wanting to tradeinternationallyand also source the most suitable financial solutions for them.
Danielle Cooksley & Rhys Williams - Abel + Imray
Protecting your brand and ideas is a key component to achieving success in other territories. Danielle and Rhys will discuss the main considerations for your intellectual property when exporting and give examples of how rules in some of the popular destinations differ, providing opportunities and risk management factors. Hear examples of how our team have helped businesses like yours to build a successful brand in Europe and beyond.
By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity of this and future events. This might include (but is not limited to), the right to use them in their printed and online publicity, social media and press releases etc. If you do not wish to be photographed please inform one of the event organisers.
To register - please click here
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